
Need a visual identity with personality? A package that wants to be picked up? A campaign that shouldn't look like every other campaign?
Logos, visual systems, brand books and the small details that make a brand feel like itself.
Custom illustrations for editorial, campaigns, products, clothing, posters, social and print.
Coffee bags, labels, shirts, badges, stickers and other physical things people actually want to keep.
Clear, memorable graphics that turn complex ideas into approachable visual stories — helped by an urban-planning background.
Jakob Fagerström is a freelance graphic designer and urban planner from Malmö, Sweden. Strövtåg Studio focuses on eventful and playful illustration and design, often inspired by nature and the outdoors.
The planning background adds another layer: research, systems thinking, spatial storytelling and the ability to make complicated information feel clear.
I'm always looking forward to new opportunities, collaborations and interesting projects. Tell me what you're working on and let's see where it can go.
strovtagstudio@gmail.com